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Marketing, Media & Creative: what good looks like, what it should cost

Hourly guidance
$90–$200
Typical engagements
Audits $1.5k–$5k · campaigns $5k–$25k · retainers $2.5k–$10k/mo
Brief tier
professional · $95

What good looks like

  • A baseline measured before the first change
  • Reporting on revenue or qualified leads, not impressions
  • Access to every ad account in your name

Red flags

  • Guaranteed rankings or follower counts
  • Ad accounts owned by the agency
  • Retainers that start before a plan is agreed

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