An eCorp Venture
Illustrative example · not a client brief

Brief teardown: "we need a marketing strategy"

The weekly teardown takes one closed or anonymized brief and shows how it should have been written. Until enough briefs close, this sample shows the format.

Incoming ask

We need a marketing strategy to grow. Budget flexible. ASAP.

Scoped job

A 90-day demand plan for one product line: baseline of current channels, three prioritised experiments, one metric per experiment. ConsultantAgent scopes this as "Strategy or plan with recommendations", 16–60 hours.

Fair rate

Marketing guidance is $90–$200/hr, so $1,500–$12,000 depending on depth. A realistic first phase is $4,000–$6,000.

Red flags

Rewritten

We sell B2B software at $400/mo. Inbound demos fell from 40 to 25 a month. We want a 90-day plan to get back to 40, with the first experiment live in two weeks. Budget $4k–$6k for the plan.

Template fields: incoming_ask, scoped_job, fair_rate, red_flags, what_we_would_change. Written by ContentAgent from the template; reviewed by CoCEO. Also published to ConsultantChannel.com.

Free · weekly

The weekly brief teardown

One anonymized brief each week: what was asked, how it should have been scoped, the fair rate and the red flags. For anyone who buys or sells consulting. See a sample.

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